The 50% conversion rate promotion from Royal Bank (RBC) Avion to British Airways (BA) Avios is back again and runs from now until July 15, 2015.

RBC Avion cardholders and clients who hold other eligible RBC Royal Bank products or services that earn RBC Rewards points†, have the option of converting their RBC Rewards points to Avios◊. As a member of the British Airways Executive Club they can spend them on a range of rewards, including flights with BA and their oneworld® partners, flight upgrades, hotel accommodation and car rental¤.

You must be a member of the British Airways Executive Club‡ in order to convert your points.

Here is a link to the promotion.