I consider frequent flyer miles similar to currency as they have a value and how you choose to use those miles gives you a different return (i.e. high-end blender vs business class ticket reward).
I have seen so many award booking services pop-up in Canada where you pay $100 for assistance on booking an award ticket.
I feel this is a tremendous waste of money for most Canadians.
There is so much FREE information available on-line and it is not rocket science as some services would have you believe.
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Another reason is that we only have 3 major programs that most Canadians collect from (Avion, AIR MILES, and Aeroplan).
I read this CBC article where the author explained how Canadians could use a service like this and I couldn’t believe how much press this got!
The problem is the article did not explain enough about why the difference is there and any examples.
If you need any advice, just send me a note via the blog and I will help you for free!
Save your money and use it for your travels! $100 can go a long way in most cities.