Wyndham Hotel Group has just announced a new loyalty program that turns the industry on its head by bucking the devaluation trend and offering members real, attainable rewards. The new Wyndham Rewards eliminates complication and allows members to earn more and redeem faster than any other program in the industry.
The new program, amongst other things, will deliver:
· ‘Go Free’ – 15,000 points = Free Night… Anytime, Anywhere: The first global program of its scale to introduce a single, flat redemption rate, allowing members to easily redeem for a free night at more than 7,500 Wyndham Rewards hotels around the world – from value-oriented hotels to beachside resorts.
· Flexibility to ‘Go Fast:’ At 3,000 points, members can redeem with points plus cash for an award night at the majority of Wyndham Rewards hotels.
· 1,000 point minimum earned every stay: Regardless of room rate, all stays will result in a minimum of 1,000 points earned.
Beginning on May 11, 2015, members will see their existing points automatically transferred into the new program. Following the launch of the program, a new updated mobile app will be launched to provide a simpler, more streamlined member experience. Finally, new and updated world-class elite membership tiers for the program’s most loyal members are expected to roll-out later this fall.
To launch the re-imagined program, Wyndham Rewards has invested in a multi-million dollar advertising campaign starring actor Kristofer Hivju, consisting of TV commercials, print, radio and digital, which will roll out throughout the United States starting on May 11 and then Canada shortly thereafter.
The new Wyndham Rewards program was unveiled before more than 6,000 franchisees at the 2015 Wyndham Hotel Group Global Conference in Las Vegas. For more information on the new program, visitwww.wyndhamrewards.com.
