Air Canada’s loyalty program Aeroplan announced a new multi-year strategic partnership with the LCBO that will provide market leading value to Ontarians. The partnership will launch before year end 2021 and will enable Aeroplan members to earn points when shopping at LCBO stores across Ontario.
Specifically, Aeroplan members will be able to:
- Earn 1 Aeroplan point for every $4 spent at LCBO;
- Earn bonus points when purchasing select LCBO products;
- Redeem for LCBO gift cards at the Aeroplan eStore starting at just 1,000 Aeroplan points for a $10 LCBO gift card.
I expect some great promotions coming from LCBO for this just remember that the earn rate is not that great at 1 point per $4. If you use your Cobalt card at the grocery store store to buy an LCBO gift card you will earn 5 Aeroplan miles per $1 spent. This should stack with the 1 point per $4 spent as well.
Here is a link to the promotion.